One company that did themselves proud at the #Somhale wedding is Liquid Image Consulting, who worked alongside Zavion Kotze as the official wedding planners of the extravagant white wedding.
Showmax recently spoke to Ntando Zikalala, Director at Liquid Image Consulting, to find out more about how they went about planning the event of the year.
We actually don’t do weddings
While the company specialises in media launch events, digital strategies and other corporate services, and Liquid Image Consulting had never planned a wedding before, Ntando says that the experience wasn’t too different to what they’re used to doing as a business.
“We actually don’t do weddings. This was a special request from Somizi. I think because our business already provides a service to corporate companies, the standard of how we do business is high,” Ntando said. “So, from a business perspective, we didn’t take it as just a wedding but we took it as a strategy. We then came up with a plan on what we thought would be best for Somizi’s brand.”
The company did a full flow on how everything was going to be executed.
“We treated this project like we would with any other client and we looked at this event from a brand perspective and not from a wedding perspective,” said Ntando.
One of the greatest challenges? Juggling multiple partners
Of course, the success of Somizi and Mohale’s wedding journey didn’t depend solely on Liquid Image Consulting. There were many partnerships with other companies involved, and it was up to Liquid Image to streamline the look and feel, and to bring all the partners on board with the overall direction of the wedding.
“The partners were such great people,” Ntando said, “and because most of them were small businesses, they needed to get their return on investment. They weren’t just contributing to the wedding for the sake of exposure, which makes sense, but was probably the greatest challenge for us – to quantify their return on investment. But, honestly, the whole experience was just great.”
Black Coffee’s performance was a genuine surprise
The highlight of Somizi and Mohale’s white wedding was Black Coffee’s surprise performance during their reception. A visibly elated Somizi could not believe that they managed to get hold of Black Coffee, considering the DJ’s busy schedule.
We asked Ntando how they managed to keep Black Coffee’s performance a secret from Somizi for so long and, it turns out, it was a case of pure luck.
“What initially happened is that Somizi had mentioned on his radio show that he wanted Black Coffee to perform at his white wedding. Listeners of the show then began tagging the DJ on social media about Somizi’s request.
“After the date of the white wedding was sent to Black Coffee, he replied saying that he wouldn’t be able to perform because he was going to be out of the country on those dates.
“Somizi was crushed. But the next day I got a call from the DJ’s team saying that, actually, they wanted Black Coffee to do a surprise performance for the couple.
“And that’s how it happened that Black Coffee performed for an hour at the wedding.”
The memories that Somizi and Mohale have shared with the rest of South Africa will be engraved in our hearts for years to come. To experience Somizi & Mohale: The Union, binge-watch the four-part hit show on Showmax.